As a young boy I was very curious. I liked to investigate and push boundaries, I used to dismantle and assemble things. When I grew up I turned it into a career. 

 

I am Avichai Tadmor, a graduate of the Bezalel Academy of Art and Design in Jerusalem, lecturer and owner of an independent design studio since 2009.

 

My products are designed to answer an emotional and experiential need. My starting point is always humor and my main theme is to connect between image and function in a way that makes people smile. My ideas come from observing everyday products and situations a little differently, always with a wink, and by doing so they become unique. My products are sold all over the world, presented in museums and renowned design stores and have won international awards.